In 2009, a
young lawyer who had been working for a
venture capital firm in California flew back
to her home state of New York to sit for the
bar. She grew up in New York, went to college
there, and it made sense to get licensed in
New York in case her law practice ever took
her home. In her old bedroom at her parents'
place while cramming last minute, two days
before the exam, she sketched out a couple of
handbags. There was no reason for her to
sketch handbags. She was never the
fashion-forward type. As she sketched, she
thought, "I think I can make this, like, with
a needle and thread."
The thought
would not leave her alone. Even during the bar
exam, she kept thinking about how to
deconstruct the purse design into basic shapes
for patterns. There was a break for lunch
midway through the exam, and she used that
time to sketch patterns. The minute she
returned home, she rummaged through her
parents' cabinets for fabric to start sewing,
at first by hand because she did not know how
to use a sewing machine. The initial handbag
results were not good exactly, but much better
than expected. (Also, fortunately, she passed
that bar.) All this motivated her to continue.
When she
returned to California, she announced to her
husband that she was going to make handbags.
Here was a man who had known her almost a
decade by that time, and not once had he ever
heard her bearing any interest at all in
handbags or design or sewing or fashion. Did
she even know how to sew? She said yes,
with needle and thread she could, but that
method was proving to be quite inefficient.
She needed to get a sewing machine. So they
bought a sewing machine that occupied their
dining room table for months. The young lawyer
taught herself how to sew.
What she really
needed, though, was a factory. She decided to
teach herself everything one needed to know
about designing, manufacturing, and the
industry, which she documented in her blog, Taryn's
Design Diary. Factory after factory,
failure after failure, slowly she learned the
crucial lessons to launching a line of
handbags and archived her trials and errors
publicly on that blog. She wanted people to
see, step by step, what it took, what it
continues to take to materialize a dream, that
no woman wakes up one morning in perfect hair
and makeup and says, "ta da!"
Before starting
Taryn Zhang, that young lawyer basically had
two bags for work: an old, dowdy laptop bag
from her law school days that she used for
case files and a slightly better looking but
still quite tacky black briefcasey bag she got
on discount at a department store. Soon, when
she went to the courthouse, attended
conferences, meetings, or met with other
female professionals, she zoned in on their
bags. It seemed consistently, no matter how
sharp they dressed, they did not seem to pay
much attention to their briefcases. Unlike TV
show corporations and law firms where women
all carried Birkins, real women at real
corporations and law firms carried rather
drab, manly, and boring briefcasey bags. And
from that observation, the idea to tailor a
brand to women professionals was born. The
mission of Taryn Zhang New York is to put our
bags in the hands of real women at real
corporations and law firms.
While
that young lawyer was still stuck in
California for work (the "day job"), she
dreamt of going home to New York. New York
would always have her heart. She spent her
childhood and adolescence there; she went
to college there; she met her husband
there in New York City; her family lives
there; many a good friend of hers is
there; and so like shooting out an arrow
attached to a line toward the point you
want to climb, Taryn Zhang the company was
founded and incorporated in New York
State. She hoped in that way, the company
would lead her home, back to New York
someday.
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